I chose to do my first logo analysis on LEGO because it is a well known brand who has strategically and successfully climbed its way to the top and become one of the most well known toy brands. The red in their logo symbolises their vitality, efficiency, excitement and strength. Each new box of LEGO's presents a new adventure. The yellow represents positivity, cheerfulness, playfulness and amusement. LEGO is about bringing out the happiness and creativity in children and the inner child in adults. Their font choice also shows a more playful laid back way. Overall, LEGO's logo is effective because it evokes all the sentiments that go hand in hand with their mission and values.
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